Did you know that over 50 % of all children aged 3-6 years have used a smartphone or a tablet? Just like their parents, kids today love gadgets. It has become a common part of their everyday life. Still most children play with regular toys like cars, dolls and building blocks. And that's good, since the good old " low-tech" toys gives kids countless fun and at the same time enhancing their fine motor skills, imagination and creativity!

 

Remember - all fingers counts.

#playwithallfingers

 

Facebook campaign site: https://www.facebook.com/LEGO/app_536292303183782

 

Team

Creative - Pål Jespersen, Oskar Bringager, Martine Helene Flatlie, Marte Alstad Hansen

Key account manager - Christian Wightwick Alfsen, Anders Aunbu

 

Director - Andreas Kleiberg / Fantefilm AS

Account Director - Mikkel Olesen